Two Midlothian based entrepreneurs have successfully launched a new clothing brand following support from Business Gateway.
Launched in April 2020, MC Apparel is a fashion clothing brand created by Midlothian locals Michael Surgeon and Liam Chisholm. The team identified the opportunity and were motivated to launch their second business after their first paused trading due to COVID-19.
Working closely with Business Gateway, MC Apparel received a variety of start-up support services including support to create a business plan, marketing and networking opportunities, as well as accessing online resources such as webinars and advertising tutorials.
This guidance from Business Gateway ensured the team were able to adapt their business model to meet the challenges posed by the pandemic and increase margins by shifting from early drop-shipping to stock holding, this enabled MC Apparel to improve quality control and reduce delivery timescales for customers.
Michael Surgeon, Founder of MC Apparel, said: “We gained a wide range of support from Business Gateway and this meant the process of launching our new business went smoothly.
“ The team at Business Gateway Midlothian have been very supportive during this period and the online workshops we attended were invaluable, helping us to develop a digital marketing strategy that allowed us to reach our target audiences even with the challenges of lockdown.
“I would recommend anyone who is starting out in business to get in touch with Business Gateway. They are always there when you need them and if they don’t have the answer, they can signpost you to the right person or resource.”
When COVID-19 restrictions ease, the team at MC Apparel are looking forward to organising photoshoots to showcase the clothing range and have plans to collaborate with local fashion brands to give away 20 t-shirts to support a local charity.
Annie Watt, Business Gateway Lead Officer, said: “It’s impressive to see how Michael and Liam have adapted to lockdown, identifying an opportunity to launch a new business and taking it forward.
“They have been incredibly proactive, accessing a range of Business Gateway resources, attending workshops and arranging one-to-one sessions via Zoom to receive guidance and support on development plans.
“Recent research by Business Gateway revealed that despite the challenges, COVID-19 has not hampered peoples’ appetite to start a business, and Michael and Liam’s experience is a testament to this.
“While it is a difficult trading environment, I would encourage anyone with an idea for a new business to get in touch and see how our resources, advice and support can help get it off the ground.”
For further information about how Business Gateway can help you start your business, please visit https://www.bgateway.com/resources/help-for-start-ups-the-support-available-for-your-start-up
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