To help show its deepest appreciation and support for the work critical workers are doing in the battle against COVID-19, Krispy Kreme has re-opened it’s production to safely serve doughnut donations to frontline and wider community heroes.
As an extra thank you, nine Krispy Kreme drive-thrus in the UK began re-opening last week, to NHS, police and fire service staff.
From Thursday (23rd April) the Krispy Kreme drive-thru on Lochside Avenue, Edinburgh will gift NHS, police service and fire service staff with a complimentary hot drink and Original glazed doughnut 3-pack upon identification.
With this small gesture, the team behind the project sincerely hopes to bring even a brief moment of much needed lightness to those working tirelessly during the pandemic.
Proudly pledging to “serve half a million smiles” the brand has already started safely delivering half a million Original Glazed doughnuts via contactless drops to hospitals, charities, food banks, police stations, carers and other community heroes and key workers.
Further building on its mission, Krispy Kreme is recruiting a team of eager volunteers from its active staff, to deliver surprise, contactless doughnuts in their local neighbourhoods.
Meanwhile fans and customers are invited to support from home and ‘dough it forward’ by nominating deserving, unsung local heroes to receive a ‘doughnutty’ thank you. People can nominate their heroes by contacting servingsmiles@krispykreme.co.uk or via the brand’s social channels.
Krispy Kreme CEO Richard Cheshire, said: “Our mission to create smiles and bring joy has never been more important. We know we aren’t saving lives, but we hope to do something as small and simple as making someone smile. It’s our way of saying thank you to people far and wide who are working so hard to keep our nation moving, safe and well at the moment.”
Krispy Kreme has implemented a number of new processes and safety standards with their manufacturing team to protect their team members and customers., including social distancing at every step of the operation, running reduced lines of doughnuts and staff on site, appointing Covid-19 officers to oversee adherence to these processes and implementing a contactless delivery process.
The reopening of manufacturing has allowed Krispy Kreme to launch its wide reaching community plan.
More information on the Serving Smiles project can be found at https://www.krispykreme.co.uk/serving-smiles.
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