Professionals working in Scotland’s arts and heritage sectors are being invited to explore the benefits of a coordinated approach to marketing and fundraising at a special training event taking place at the Surgeon’s Hall in Edinburgh this month.
“Marketing & Fundraising: In the spotlight!” is the latest in Arts & Business Scotland’s regular series of Development Forums that offer people working in the cultural sector the opportunity to meet, network and exchange experiences and ideas.
The event will commence with a panel session featuring contributions from fundraising and marketing professionals offering many years of collective experience in the Scottish cultural sector, during which audience members will have the opportunity to ask questions and to contribute their own thoughts and experiences to the debate.
The panel session will be followed by a second session featuring a presentation by the Arts Marketing Association (AMA), who will share positive experiences from ‘Shared Ambition’, a programme in England which specifically aims to help people with marketing responsibilities and those with responsibility for fundraising within the same arts organisation to work more closely and effectively together.
Commenting on the event, Arts & Business Scotland Head of Programmes Carl Watt said: “Fundraising and marketing are both critically important functions for all organisations in the arts and heritage sectors.
“There is a lot to be gained from encouraging strong mutual recognition and understanding between the two. This event will focus on how the two functions can foster a culture of collaboration and empowerment that will help participants work more effectively together, making it easier for organisations to achieve their full potential.”
The Arts & Business Scotland Development Forum “Marketing & Fundraising: In the spotlight!” takes place on Thursday the 27th June at Wolfson Hall, Surgeons Quarter, Nicolson Street, Edinburgh EH8 9DW. Registration opens at 13:15 and the event runs from 14:00 to 17:00 and will be followed by a networking drinks reception.
For more information and to book tickets, visit:
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