Edinburgh College strikes gold

Gold for Edinburgh College at the College Development Network Marketing Awards

Edinburgh College scooped a top marketing award to recognise the success of a campaign to promote courses to prospective students this week.

The college won gold in the Integrated Marketing Campaign Award at the College Development Network (CDN) Marketing Awards 2015 on Wednesday (25 February), in recognition of a marketing campaign it ran to promote applications for college courses starting in January 2014.

The college also received two bronze medals at the awards, which celebrate the excellent marketing and communication practice taking place in colleges across Scotland.

The judges praised the college’s courses marketing campaign for its ‘bold creative approach and strong integration of messages and visuals tailored for different audiences’.

This campaign helped the college achieve its target for course applications and as well as the highest attendance recorded for an open day at Edinburgh College or at any of its legacy colleges.

The college also received two bronze medals in the following categories:

• The Internal Communications Award, for communications around the college’s first staff conference in June 2014. The staff conference brought all the staff together to take part in workshops around the theme of innovation, covering technology, sustainability, teaching and learning, the workplace of the future and outward innovation.  The judges felt the project highlighted that the college management had made a major effort to communicate with all staff appropriately to build buy-in and involvement.

• The Customer Experience Award, for the college’s Centre for Creative Industries Student Employability Day. The day, which involved workshops and talks from industry professionals, was designed to develop students’ understanding of employers’ needs, give them insight into how they can make themselves as employable as possible, and promote positive destinations. The judges felt the event was well structured and that it gave the students access to industry practitioners. The project also enabled the college to engage with a number of employers.

The awards evening took place at The Caves in Edinburgh and featured two performances by the college’s HND Acting and Performance students, while attendees were treated to chocolates made by professional cookery students.

Edinburgh College interim principal Elaine McMahon said: “I am delighted that the efforts of our Marketing and Communications staff have been recognised with a gold and two bronze awards. It is satisfying to see that the judges recognised and appreciated the work put into planning and executing the extremely successful course marketing campaign, which resulted in the college meeting student recruitment targets for the year.

“It is also great to see the creative work put into supporting and communicating with staff and students recognised with two bronze awards.”

Last year, Edinburgh College achieved a silver award in the Internal Communications category and bronze in the Event category in the CDN Marketing Awards 2014.

Pictured: L-R Deborah Robertson, head of marketing, Moira Findlay, head of communications, Jon Buglass, head of the Centre of Creative Industries, and Lee-Anne Mackay, marketing manager.