New look for Guides

Girlguiding launches a brand-new Guide uniform

Girlguiding has unveiled a brand-new uniform for Guides. It’s been nearly 14 years since the last major Guide uniform redesign – that’s a whole Guide ago!

Girlguiding is the leading charity for girls and young women in the UK, with an incredible 100,000 dedicated volunteers supporting guiding activities across the UK. The organisation offers girls and young women a space where they can be themselves, have fun, build brilliant friendships, gain valuable life skills and make a positive difference to their lives and their communities.

Naturally, Girlguiding felt  it was important to invested in young female designers of the future – giving them a career-changing opportunity – and they worked with five young women studying fashion and children’s wear at Arts University Bournemouth (AUB) to create a fresh, comfortable range of clothing.

AUB was chosen as it’s committed to promoting self-confidence through fashion. It was one of the first universities to run a course incorporating the All Walks Beyond Catwalk philosophy, which challenges fashion’s dependence on unachievable body ideals.

For the best fit possible, the design team also invested in state-of-the-art mannequins based on population data of UK girls and young women.

 

They spent the next year consulting with Guides about what they wanted and drawing up designs – and now girls have a choice of tops to wear, as well as a uniform dress and skirt.

Designer Jessica Gray, 22, said: ‘Knowing thousands of girls will be wearing our designs is so exciting, it has been amazing to work towards such a rewarding outcome and I can’t wait to see all our hard work being enjoyed and worn with confidence!’

Kate Facer, 22, added: ‘I feel extremely privileged and grateful to have been a part of this massive opportunity. To know that thousands of girls will be wearing clothing that we have designed is overwhelming, and so rewarding and exciting.’

Chief Guide Gill Slocombe said: ‘We’re exceptionally proud of the young women who have taken such care over this project. We are thrilled with the designs – they’re fresh, young and versatile. It was extremely important to select the right designers for this project and I am delighted we selected Arts University Bournemouth, as they are clearly committed to ensuring fashion embraces diversity.’