An Edinburgh College student has been crowned Star Creative Student at the Marketing Society Star Awards, a competition that celebrates Scotland’s top marketeers.
HND Graphic Design student Andrew Palfreyman fought off strong competition from across the country to win the award for his outstanding advertising campaign for John Lewis.
This is the third consecutive year that an Edinburgh College student has scooped the prestigious Star Creative Student award, with Jonathan Walton taking the coveted award at last year’s competition.
The Marketing Society Star Awards is an annual celebration of Scotland’s marketing community and highlights the best people within the industry, from up-and-coming FE and HE design students to well-known graphic design agencies such as the Leith Agency and The Union, and major players such as Tesco Bank and Standard Life.
As part of the Marketing Society Star Awards, students from universities and colleges in Scotland were invited to submit a creative brief for the high-profile client John Lewis. The brief challenged students to devise a creative campaign that will establish an emotional connection with John Lewis’ consumers, to build upon the success of the high-street brand’s famous Christmas campaigns and adverts.
A delighted Andrew said: “I was really pleased to find out I had won Star Creative Student. It’s a bit of a hat-trick for the graphic design course as I’m the third student in a row to have been given the award. I think winning a competition like this will really help me when I graduate, and eventually become an art director, which is my ideal job.”
He added: “The idea for my John Lewis campaign was to lead on from the previous Bear and Hare national advert. My advert links into the Commonwealth Games and how the event will affect a British family, as seen through the eyes of a child. It encourages viewers to form an emotional connection with the child and by association the John Lewis brand.”
Andrew will now get the chance to work alongside industry-leading graphic designers at the John Lewis headquarters in London.
Helena Good, design lecturer at Edinburgh College, said: “This is the third year running that our students have won Creative Student of the Year at this national competition. We’re incredibly proud of Andrew for winning and we know he has a really exciting career ahead of him. His success is an illustration of the highly creative, motivated and employable students that we are dedicated to producing here at the college.”
For more information about the awards, visit stars14.marketingsocietyscotland.com/.
Picure: L – R Nick Noble of Sales Force, presenting the award on behalf of Gus Chalmers of The Union, HND Graphic Design student Andrew Palfreyman, and BBC presenter Edith Bowman.
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