Capital Beauty Bonanza is Back
Spa in the City Returns with fresh new format and top beauty names
Beauty fans can look forward to a bumper weekend as Spa in the City – Edinburgh’s popular free beauty event – returns on Saturday 4th and Sunday 5th May for a sixth consecutive year.
Heading once again to St Andrew Square, the Essential Edinburgh extravaganza will feature a new ‘Fresh as a Daisy’ theme which will be accompanied by a fresh new format, with six of the city’s most prestigious beauty retailers – John Lewis, Jenners, Harvey Nichols, Boots, Debenhams and the Roxburghe Hotel – each taking over their own marquee.
The weekend will offer city centre shoppers the chance to ‘freshen up their look’ with a menu of free treatments, with brands for this year including Shu Uemura from Harvey Nichols, Liz Earle from John Lewis and Clarins which will be in the Jenners marquee. Luxurious treatments courtesy of the spa team at the city’s Roxburghe Hotel will also be available, alongside Superdrug and Lush Spa.
The event is organised and funded by Essential Edinburgh, the city’s Central Business Improvement District and aims to promote the wealth of beauty and lifestyle retailers on offer in Edinburgh city centre and encourage shoppers into the area.
Andy Neal, Chief Executive of Essential Edinburgh, said: “We are delighted to be bringing Spa in the City back once again for its sixth year. This has proven to be a really popular event with beauty lovers in Edinburgh and we are confident that this year’s line-up will not disappoint.
“This year, the move to have major retailers hosting their own marquee shows just how far this event has come and how important it has become in the Edinburgh retail calendar. By having this level of involvement in the event, retailers have a prime opportunity to showcase their offerings and brands to thousands of Edinburgh shoppers.
“The Spa in the City event is a great success, driving footfall in the centre and generating valuable follow up business for retailers throughout the city. As we near our renewal ballot, we would like to thank those who have been fantastic supporters of this event and we hope that local retailers will support Essential Edinburgh’s bid so that we can continue providing this key event in the years to come.”
As well as the large marquees, a selection of smaller marquees around the Melville Monument will house brands such as Molton Brown and Kiehls, as well as jazz band Swing Supreme who will be providing entertainment.
Marcello Ventisei, General Manager at Roxburghe Hotel, said: “Spa in the City is a fantastic event for us and having our own marquee this year is great in terms of driving our brand’s presence to the thousands of people passing through the event and the hundreds checking in for their complimentary treatments. The Roxburghe is rebranding to become a Crowne Plaza and this is an amazing opportunity to showcase our spa to the people of Edinburgh”
Spaces for treatments, which are limited to one per person, are secured at the registration desk on the event days from 9.30am until 4pm on a first come first served basis. Some pre-booking will be available through facebook and will be announced at a later date.
For more information visit www.essentialedinburgh.co.uk or www.facebook.com/edsitc
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