The Council launched it’s winter weather public communications campaign Be Prepared for Winter this afternoon. It’s hoped that the multimedia camapign will help residents gear up for whatever winter brings.
Timed to follow on from the Scottish Government’s Resilience Week, the broad campaign sees targeted advertising in the print and broadcast media, supported with comprehensive information on the Council’s website plus leaflets and posters bearing the Be Prepared for Winter message.
The city council’s Environment Convener Councillor Lesley Hinds said: “Although last winter was milder than the previous two years, it is important that we continue to be vigilant in preparing for whatever this winter throws at us. The year before last we experienced some of the worst conditions in almost half a century and our chief priority if this happens again is to keep the city moving.
“Our Be Prepared for Winter campaign will use our website and social and local media to alert residents about plans for the next day, such as gritting, waste collection services and schools. We’ve also got maps on our website showing gritting routes and salt bin locations throughout the winter. We’re also continuing to recruit Volunteer Snow Wardens, whose local presence and knowledge will be invaluable in highlighting potential issues. Our salt stocks are full and bolstered by our fleet of specialist snow clearing vehicles.”
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