Edinburgh’s Telford College student Michael Kerr submitted the winning design in a challenge set by National Grid to create signage that will help more people discover its new public park at The Forthquarter. Despite playing host to the Granton Community Gala for two (soon to be three) years running and more recently an Active Schools Outdoor Adventure event, there are a great many people unaware of this urban oasis.
So when National Grid decided they wanted to erect signs to help residents and visitors to discover and enjoy the open space nestled behind Telford College and Morrisons supermarket they didn’t have far to look for fresh ideas.
Four first year HND Visual Communication students responded to the brief but is was 24 year old Michael Kerr from Galashiels, who wowed project manager Jim Moore.
“I was enormously impressed with all of the ideas put forward, but Michael’s designs really stood out. Not only had he understood what we were looking for on this occasion, he has created a new set of innovative and useable ideas to market wider aspects of the park” said Jim.Michael receives £500 in prize money and will see his ideas become reality when information points are installed at the three main gates to The Forthquarter Park: West Granton Road, Waterfront Broadway and West Shore Road.
“I am really thrilled to have my designs chosen. it was great to have an opportunity to work on a live project and I can’t wait to see how the information points turn out. As a student I will obviously find a good use for the prize money!” said Michael. National Grid also contributed £1000 to the college in recognition of costs and resources required to ensure the students were fully supported and encouraged to participate in the initiative. The 20 acre Park officially opened to the public in April 2010 and is a firm favourite with the locals that know about it.
“National Grid wanted input from people who use the park and have come to know the area, Telford college students were an obvious choice” added Jim
Michael completed his National Certificate in 2010 and this year completed his first year of a two-year HND Visual Communication (Graphic Design) with his design for National Grid helping him achieve an A+. David Hiddleston, Curriculum Manager at the college said: “We are delighted with Michael’s success. Challenges like this are fantastic for developing learners’ skills and provide valuable experience of working to a creative brief with a real client.
National Grid will now request quotes from local sign makers to produce Michael’s designs and the information points should be installed at each of the three park gates later this year. With The Forthquarter Park featuring in Robin Howie’s new book 100 Scotsman Walks and National Grid sponsoring further signage to be installed along Granton Promenade as part of Scottish National Heritage’s bio-diversity trail, Granton’s secret garden’ won’t be a secret for very much longer.
