Edinburgh College design students are staging an exhibition of their entries for a national competition to find the top new creative talents in the UK.
The college’s final-year HND Interactive Design students are giving the public an early opportunity to see their entries to the prestigious Young Creative Network (YCN) Awards. Their works are now on show at The Creative Exchange on Constitution Street in Leith, before the competition judging takes place.
The YCN Awards is an annual student competition that shines a light on emerging creative excellence in colleges, universities and art and design schools around the country.
The twelve Edinburgh College students have designed digital and interactive materials to meet competition briefs, which were set by a range of companies and organisations to help promote their services.
This year, Edinburgh College students have submitted entries for three of the 20 briefs – the design for a new in-store experience for the Morrisons supermarket chain, a design for Domino’s Pizza’s two-for-Tuesdays deal and a campaign to help the Lawn Tennis Association to encourage more 17-25 year olds to play tennis.
YCN competition winners are presented with their awards at a glitzy ceremony and their artwork is showcased in the pages of the YCN Student Annual – 15,000 copies of the annual are distributed across the education and creative industry sectors, giving the students’ work exposure and visibility to top industry professionals.
Edinburgh College students have a history of success at the YCN awards. Last year, Visual Communication student Emil Bloom won an award for the sub-brand he created for cutting-edge design collective Goji. Emil’s Goji Gorilla Movement range of branded accessories was subsequently sold in PC World, Currys and Dixons stores across the UK.
The students’ work will be on display from 7.30am – 7.30pm Monday – Friday at The Creative Exchange, 29 Constitution Street, Leith until 28 March.
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