Forth 1 breakfast show ‘Boogie In The Morning’ is celebrating after the latest RAJAR figures reveal that the popular show has achieved a record breaking reach. The show – from 6am to 10am on weekdays – has a commanding lead at breakfast with over 275,000 listeners and an audience share of 20.7%.
It is a hat-trick of success for the station as Forth 1 has achieved the highest reach in 17 years and retained its position as the commercial number 1 station in reach and share. Radio Forth – Forth 1 & 2 combined – has also underlined its prominence in Edinburgh, the Lothians and Fife with its highest reach in 14 years.
- Record breaker – It’s the highest ever reach for Boogie In The Morning at 275,000 up 50,000 from 225,000!
- Boogie In The Morning is the market leader across all radio in reach and in share – share of 20.7%, an increase of 1.9% quarter on quarter
- Forth 1 has its highest reach in 17 years! 380,000 up 46,000 (Q on Q) and up 13.8% (highest since W3 2000)
- Forth 1 is commercial number 1 in the market place (reach & share) across all shows 6am to 10pm.
- Total Radio Forth (Forth 1 and Forth 2 combined) reach of 405,000 is the highest reach in 14 years since a reach of 411,000 (W1, 2003)
Graham Bryce, Managing Director of Bauer Radio in Scotland, said: “Radio Forth has once again firmly underlined its status as the most listened to station in Edinburgh, the Lothians and Fife and shows the relentless focus on creating interesting and relevant content that really connects with our listeners.
“This can clearly be seen with ‘Boogie in the Morning’ and I am delighted to congratulate Boogie and the rest of the breakfast show team on their fantastic record breaking figures.
“We are constantly working hard to ensure that we are entertaining, engaging and informative throughout the day and are proud that this approach is clearly resonating with our listeners.”
Boogie from Boogie in the Morning, (above, left (!)) said: “This is an amazing achievement and I am so proud and – slightly stunned – that we have broken records with our morning show.
“Everyone on the show loves what they do and it is fantastic that so many people are tuning in every morning and helping to be part of the fun which makes the show so special.”
Source: RAJAR / Ipsos – MORI / RSMB, period Q3 2017 (26 June 2017 – 17 September 2017). Some stations do not cover the whole of the TSA (total survey area).
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