Awareness raising campaign to follow World Cancer Day

Health Secretary Shona Robison has marked World Cancer Day today by reflecting on the strides made in Scotland over the past year to help bring cancer down to size. Ms Robison highlighted recent positive developments made across Scotland – and underlined the government’s continued focus on turning Scotland’s Big C into the ‘wee c’ through awareness and action.

Ms Robison also said a new targeted campaign to encourage more young women to attend their smear tests would be launched next week – in the latest effort to boost survival rates from cancer.

Ms Robison said: “It’s vital that we continue to reach people with the message that cancer isn’t what it used to be in Scotland.

“We know that fear of cancer can result in people delaying visiting their GP with potential symptoms or attending screening. Only by telling the more positive side of the story can we start to change people’s views – that through innovation and investment, more people in Scotland are surviving cancer than ever before.

“The Scottish Government’s £100m cancer strategy is our commitment to improving outcomes over the next five to ten years, focusing on specific actions to help prevent cancer, diagnose people more quickly and deliver even better care and treatment.

“Encouraging people to present earlier with potential cancer symptoms, and attend screening when invited, also goes hand in hand with boosting survival rates – and next week we’ll be launching a new drive to encourage more women aged 25-35 to attend their smear tests.

“On this day of action, I’d encourage people across Scotland to play their part in helping us drive forward Scotland’s wee c vision. The earlier you come forward to get checked or screened, the better. It could save your life.”

The wee c, a partnership between The Scottish Government and Cancer Research UK, aims to change the way cancer is viewed in Scotland, in a bid to reduce fear around the disease and boost survival rates.

In the last year, the partnership has:

  • Committed to tackling cancer with a £50m investment in radiotherapy services over five years, investing in state of the art equipment and an additional 100 radiotherapy specialists.
  • A £4 million funding commitment to two precision medicine national programmes, one of which will look at using state of the art techniques to better characterise pancreatic cancer, allowing patients to be recruited to clinical trials efficiently and quickly.
  • Invested an additional £5 million in improving access to diagnostics, including the provision of new scopes and radiology investigations for people who are suspected to have a cancer.
  • Seen 94 per cent of people who contributed to the first ever Scottish cancer patient experience survey rating their care positively.

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davepickering

Edinburgh reporter and photographer